Christopher Wilson Photography
Christopher Wilson Photography
Client: Umstead Hotel Agency: Baldwin & ECD: David Baldwin Creative Director: Bob Ranew

Umstead Hotel

A campaign for a luxury boutique hotel.

Client: Umstead Hotel Agency: Baldwin & ECD: David Baldwin Creative Director: Bob Ranew

Client: Umstead Hotel

Agency: Baldwin &

ECD: David Baldwin

Creative Director: Bob Ranew

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The Umstead is a high-fashion, beautifully designed hotel with the largest private collection of artwork in North Carolina. So it seemed only natural to create a campaign of imagery using models wearing elegant clothing and incorporating some o

The Umstead is a high-fashion, beautifully designed hotel with the largest private collection of artwork in North Carolina. So it seemed only natural to create a campaign of imagery using models wearing elegant clothing and incorporating some of their artwork as backdrops.

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We also wanted to create imagery that was both playful as well as elegant - for while the Umstead is a luxury hotel, the last thing we wanted to communicate was that it was unapproachable and aloof.  Besides which, I love balloons, and anytime

We also wanted to create imagery that was both playful as well as elegant - for while the Umstead is a luxury hotel, the last thing we wanted to communicate was that it was unapproachable and aloof.  Besides which, I love balloons, and anytime I can work them into a visual, I'm there.

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