Hold On To My Daughter

This was the first of many many spots I created for Audi. We wanted to humanize sheetmetal. And we did it by creating a campaign where road trips in an Audi became outward manifestations of inward journeys. In this case, the Audi became a vehicle (no pun intended) for a father to deepen his relationship with his daughter. My eldest daughter, who was 7 at the time, was my muse. I’ve always loved this campaign. And this spot in particular has always held a special place in my heart.

Writer: me. Art Director: Ralph Watson. Director: Robert Logevall. DP: Tobias Schlesinger.