An outdoor performance brand based out of New Zealand.
Client: Icebreaker, New Zealand
Agency: In-House
CEO: Jeremy Moon
GM Global Brand Marketing: Hannah Lee-Darboe
Brand Director: Gareth Gardner
Studio Manager: Paula Letoa
Production: Rebecca Vaughan, Our Production Team, New Zealand
A massive project to create an extensive library of imagery for Icebreaker. Shot over two seasons (Winter and Summer), from the top of the North Island to the bottom of the South Island.
